One for One

NowYouKnowAbout has one goal: making general knowledge fun for children everywhere. We’d like all children to learn about the famous people we feature. So for every DVD you purchase, we’ll give one free to an underprivileged child.

Our story

In 2006 an English mother, Clarissa Brooke-Turner, found out that her young children could name every Disney character but didn’t know Van Gogh from Leonardo. She decided to help her children find out about these important people in a fun and engaging way. She knew they wouldn’t necessarily pick up a text book but that they would rather watch than read. After developing these films, she realised that her children learnt without even noticing because the information was presented in an entertaining way. Since that moment, NowYouKnowAbout has sold thousands of films that bring these fascinating stories to a young audience in an attractive way.

As of March 2010 we have given away 2.000 DVDs. We personally visit charities and schools across the UK to hand them out to the children. We select the charities on integrity and track record, and we select schools based on their free-school meal plans. There are thousands more children who we want to show that learning can be fun. We need your help to do this. For every DVD you purchase today, we give one away.

Why DVDs?

Most underprivileged children in the UK are less likely to be exposed to this valuable layer in their overall learning. Where private schools can offer extra attention to general knowledge outside the national curriculum, state schools often lack resources to give this to their children.

In their spare time, children often prefer to do something entertaining over reading text books. Statistics show that children watch an average of 2.5 hours of television per day. Our aim is to turn this screen time into something positive by telling children about famous people from history and stimulating in them an interested and curious mindset.

Underprivileged children often don’t have expensive educational toys to broaden their knowledge, but do have access to a TV and a DVD player. By giving them fun & educational knowledge about heroes from history on DVD, we hope to stimulate creativity and inspire them to be a hero too.